Sunday, June 8, 2008
Monday, June 2, 2008
The visual value to music video clips productions(parts of my paper)
Our thoughts, actions and lives have turned today into objects on screen. Object, mean elements that are made and created. Objects can only represent us but they can never be us as real living lives. Therefore, it would be interesting to study a certain aspect of what we see on screen everyday, the screen who takes a big part of our daily lives despite our will. Looking at music video clips, they are linked to one’s hearing, vision and sentiments. A music video clip is a series of sequential movies clips, supposedly related to the sound as the singed lyrics. Producers generate scenes using people who are directed and manipulated. It is interesting to question the aim of the visual intervention in the music as sound and lyrics. Knowing that the visual culture in our world nowadays is interested in what the eye looks at and see, it is noticed that it evokes certain pleasures and attraction. The digital technology is somehow guilty, in the sense that it is affecting the quality of music that can stand by itself to deliver a certain message to its listeners. Music is a combination of sound and language. Sound is a source of imagination; it is the mother that gives birth to visuals running in the mind of the listener, relative to oneself. As for the lyrics of the song, if there are any, they join the sound to clarify a certain meaning and to direct the listener closer to the composer’s intention.
The visual, language and sound work together to deliver an intended message. It is necessary to study the importance of the visual in relation to music.
Digital technology has distracted the user, or in this case, the producer from the aim of it. Modern technology is there to facilitate production and help generate the intended message or result. In the contrary, music video clips producers are using digital technology in a passive way that leads to discarding the meaning that is supposed to be generated. In this case, it is failing in applying its main function.
But what if, our contemporary audience enjoys esthetic visuals as only an accessory to the music and not a meaningful value? It is also important to take into consideration the audience, because they are the target of such product. For example in the Arab world, the display the female body as a tool of selling a music video clip, is enticing to the oriental audience, living in an oriental culture. In this case, the visual is not adding meaning to the music or is not simply strengthening the message, but only functions as a decorative value that can ease its marketing. Therefore the visual can sometimes intentionally be used to attract a certain audience that will view it before listening to it. A Video clip in this case overtakes the priority of selling a song; it becomes a visual pleasure before it ends being a hearing one.
In addition, video clips are the representation of reality or in some cases the manipulation of it. In this case, adding the visual aspect to music play the role of creating a new world to serve the audience in the sense of making their desires possible through video and production. It doesn’t add value to the music but satisfies the eye of the viewer.
From a personal point of view, the visual if needs to be added to music, ought to have a more effective function than just esthetics and selling. Oldies music is now in archives, and we view them as representing a certain culture or era, that is why they remain memorable. For example, 80s music is mostly about crazy new lifestyles intervention: feminism, new fashion, love and freedom of thought. This is how music plays a certain role that is more effective than just a secondary communication tool to the visual in a music video clip. Music can by itself represent a culture. Music has its own value and power, therefore whatever is added to it must have a more powerful aim, and not a distracting intervention that only deviates the active participation of the listener to his passive viewing.
Tuesday, May 27, 2008
Veild women in Advertisments

Friday, May 23, 2008
Ladies first in work?
Transsexuals in Iran



Thursday, May 22, 2008
The shame of democracy, Guantanamo bay.
It is true that terrorist attack innocent people and therefore should be very much reprehensible. But using the same means of a terrorist is not excusable where ever the causes are because it puts countries against the laws and the international law of the chart of the united nation, which precisely define how a prisoner should be treated. Guantanemo could have stayed a secret to public if some straight forward and conscientious journalist wouldn’t have dared to display those images where ironically the most democratic country in the world was conducting total inhuman procedures. Those scandalous
visual effects where naked prisoners were lying terrified by dogs led by a sarcastic tortionnaire were all over the world . American was shocked too. Close Guantanamo was the outcry all over the states. The question is do we have to just close a terror place and forget of what was done inside its wall or should we take each an single proof of the constitutional abuse and consider it separately punishing the people who committed those crimes.
It has years now that guantanamo is still open
Critics in writing in images like photos, posters , illustrations, caricature, movies were displayed using all the media tools from newspapers , internet magazines television in as much people were saturated by this scandal and its shocking to know that it didn’t touch its preceptors (us government ) who still conduct torture of guantanamo
Do designers fail to do their jobs when messages don’t reach the public or contradiction between the US point of view when pictures of a well ordered place where they promote the idea of “defending freedom” prevail over thousands of pictured live testimonies proving the abuses of the us constitution. Unfortunately, The hash competition of the medias might be leading the public into strong confusion, hence the message comes blank .
Ps: I don’t know if the last sentence is confusing but it is my personal opinion that I will develop in the paper. ( I would be talking in depth on the effects of the suicide bomber images neutralizing the guantanemo desperate world. First, I will start briefly by introducing terrorism Second I will use guantanemo as one of the most recent proof that the champions of democracy don’t have ethics anymore. Third analyze the visuals language of sending messages thought media and finally try to draw conclusions on the contradictory effects of images on the public.
We will soon be placed on shelves.
By looking at some photography books about Africa, I've realized that most of the picture taken are either from top or from a distance but with the lens zoomed on the faces. In addition, you rarely see any African woman, man or children smiling in any of the pictures exposed. All you see is sadness, hunger and depression. Do these pictures really differ from a picture taken for a product? It is true, that we can't compare a Human being to a product, but isn't this what some people do?
Some just take advantage of their miserable condition and take picture from a distance, rather than feeding and helping them get out from these conditions. In addition, I dough that they get paid for a reasonable price when pictures of them are taken, and exposed to the world.
In my paper, I'd like to focus on the fact that Human beings regardless their backgrounds rich or poor, are turning into products. If they're not exposing themselves to advertise for a brand (for instance, in the modeling agency you've have the term " new face of Dior", The " covergirl " new face too) or have pictures of them taken that they will never get a chance to see, nor benefit from; in both cases the subject is being manipulated in order to give to the society what they want to see. The sources I'd be referring to are both advertisement campaign and photography.
Ladies first in the work industry


Wednesday, May 21, 2008
Thinking about this Earth as the only environment to live in, we are captivated by what we are surrounded and by what this earth provides us. This somehow forces us to cooperate with the species around us since we share the same grounds. But this doesn't seem to be the case. People don't really take a moment to think about the animals as creatures living, eating and breathing out of the lands we share. Animals are just some secondary "thing" that people may not only neglect but also harm in several broad ways. It is maybe due to the old age when animals were the only resource to man in order to ensure their living. Animals were considered objects from which milk, meat and clothing were and still are being obtained. They never ever considered whether or not this animal being lead to slaughter has feelings or not, whether or not this animal is sad or maybe feeling ill. Maybe human beings were self-absorbed and all what they thought of is how to fulfill their superior and inferior needs not regarding the "other's" needs. Also, we can tackle the point that man always sought for shelter. As we deserve to be sheltered, animals do too. Nowadays and every minute of the day, animals are subject to slaughter, violence, suffering, pain, hunger, malnutrition, abuse and misuse. That is all due to the fact that animals are left to wander around in the streets, to get run over by cars, to get diseases and sicknesses and to suffer from malnutrition. The latter itself can cause major affects on human beings due to spreading of diseases by indirect and direct contact. Let's assume: What if animals ruled the world? What if we, as human beings, were thrown and neglected on the streets, abused and slaughtered for personal interests? Would we like it? Why wouldn't we treat others the way we would like to be treated? Is the inability of animals to socially and verbally interact, the power that drives human beings to commit cruel crimes towards animals knowing that they will surely not speak a word? Let's think about it for a moment to reckon that man had forever earned his living out of animals. Roger Scruton, a philosopher, argued the fact that since animals are unable to engage socially or make moral choices, they cannot be regarded as possessors of rights and that only human beings do. Others argue in parallel that there is nothing wrong in using animals as resources for human purposes. Simply, Descartes, in the 17th century, stated that animals are non-humans and they are purely mechanical with no rationality or even consciousness. On the other hand, rights were given to animals when it was necessary to interact with other species living on this earth. That is to ask; Isn't it about time now to give animals their gratitude to what they have offered and still are and be able to spread even wider the awareness against animal cruelty? Is it ethical to disregard animals' interests and rights to live pain, struggle and abuse free?
Here are some advertising campaigns:
Tuesday, May 20, 2008
Media's violence
safari quit unexpectedly! WOW ktir salbe 3enjed
Mentionning the civil war to older members of the Lebanese community seems to bring back unwanted painfull memories. They have all chosen to collectitively forget!
Yet this desir to forget only exists within people. As you walk around Beirut you can still see all the “signage” of war. It ranges from still destroyed buildings to posters logos etc...
Which brings me to my subject matter; how can we forget if we do not eleminate or “purify” the city ?
In my study of this forgive and forget phenomenon i want to collect these signs and try to understand the significance of their presence.
First off course i will have to study in depth the power and strength of symbols and signs relying on historical, sociological and communication theories.
Allthough the direction in which i will be eventualy going is not clear yet i have allready picked up on some headlines which are worth looking at:
1- Signs and territory:
In brief signage was used to limit and signal parties territtories. Each sect had its operating area, and were kind enough to clearly show it to trespassers.
In this segment i thought of doing maps and exploring the developement of territory from specific year to year.
2-Signs and memory:
As mentioned before the paradox of forgetting and forgiving yet never destroying the physical evidence is at the core of my paper, here i will try to understand the purpose, and reasons of this omni-presence of signs and their persistence in our city.
I will also explore the relation of old, new and “recent” signs.
3-Signs and sacrilege:
The unfortunate recent events that Beirut has went through has opened up a new dimension. During the last weeks certain parties have physically invaded our streets. Despite the fact that they are no longer in the streets today, they have left behind them a trail of logos and symbols that seem to re-limit their territory. Has Hamra fallen into the control of the “Kawmeh” party? if not then why are we not erasing their logos of our walls and removing the flags? are they left as evidence? would it be illegal to remove these signs? or have symbols evolved beyond their initial purpose (signage) and have been elevated to some sort of sacriligious dimension?
4- Signs and advertising:
It is intresting to note that today parties take very good care of their image. They work on their logos and have manners of presenting themselves to the public. Here i would like to explore how a party (a somewhat cultural activity) has taken on dimensions that are strictly part of advertising or public relations. In other words they have taken on characteritics of a field that has as only purpose to sell a product to a public.
My ideas are still all over the place, and i am still taking on a heavy work load, as each segment can become an entire field of research in itslef. Hopefully after my research and some writting i will be able to limite my field of study.
ps: sorry for the spelling (i dont have dictionary to correct me) and all over the place ideas ;)
Women Image
Women are never to appear their age. A young woman should always appear older whereas an older woman should appear younger. The image presented to us by the media about the female gender should always be well kept and beautiful, they always seem to be outgoing, adventures, fit, have a perfect skin, hold a job, keeps a perfect household, never have headaches or colds.
Back in the days women were always expected to behave in a certain way, they always should act lady like. If she dared to challenge the society she was directly referred to as an outcast where she was look down on, that is why we could notice that the advertisements that were done would mainly show the perfect house wife, and the flawless lady.
For my final research paper I'm going to stress on the image of women in general, how it was depicted since the early 60s through the media, i.e. posters, adds, etc. and how it is being depicted now a day through the same means of media, at the same time I'm going to talk about the female image in the Arab world in particular how women were depicted in their society, and how they were portrayed as Arab women through the media, and stereotyping the typical Arab woman. I'm also going to focus on what impact those advertisements have left to the general public and on the female gender in particular be it in the Arab world or internationally.
Virtual Me


Amid all the noise of our busy lives, we tend to disconnect from our inner nature and exhaust our energy to achieve certain standards.In other words we want to become part of the all and not outcasts.The virtual world offers us a quick and easy solution to our physical solitude , a whole new world with boundless possibilities.
The Internet is becoming a major part of our daily life, was it education, career or merely entertainment. Our virtual identity is gaining more popularity than our physical one,we socialize and exchange all kinds of humane feelings online. It has become another reality, rather a reality that can be twisted to look and feel better. We have created the probability of being there but not being there.For instance, facebook.com has become a popular website visited by millions
everyday in Lebanon, through facebook we can share Our thoughts, emotions and image with millions of people we don’t have to know, only to saturate our sense of existence.In all cases, we could be modifying facts, manipulating imagery or faking emotion.
Nevertheless, we are still hanging to our reality by a thin thread of physicality; we need to satisfy our hunger, thirst and sexual desires.we are on the verge of creating a virtual world that doesn't need to take up any of the limited space we have left in the world, a world where we can build our own castles on our own islands in minutes.A world where we can be Gods! As little as that world would take up physical space it would sweep our minds off with the wonders it can present to us.
In one way or another, we are attracted to this postmodern lifestyle, and every thing is set to be user friendly for us to adapt easily to the new trends of the digital trend advancement.
Monday, May 19, 2008
The Denial of the Armenian Genocide and the Role of Media
Part I: The definition of the word “Genocide”
Brief historic outlook of how the Armenian Genocide took place in 1915.
How did the leader countries of that time react to this?
The Armenian diaspora after the Genocide. Where did the survivors reach?
Analyze 2 pictures taken from the Genocide.
The role of media during the Genocide
Analyze lyrics of a song (to be picked very soon)
The Turkish point of view regarding the Genocide until today
Why is this Genocide still denied?
Why does Turkey remain unpunished until today?
Part II : Advertising and media has been the strongest weapon for all types of campaigns for some time now, what has been their role from 1915 until today? (Discussion of this point in details through different media)
Analyze and discuss samples of posters and stickers designed by university students taken from various years.
On the national level, discuss briefly what the Lebanese have done for the recognition of this Genocide
On the international level, talk briefly about The Armenian National Committee of America. Also discuss the role of the European media.
Bibliographies:
“ Black God of Fate” by Peter Balakian (book)
“ The Great War for Civilization; The Conquest of The Middle East” by Robert Fisk(book)
“Armenia; Cradle of Civilization” by David Marshall long (book)
“Western Armenia; lost Motherland” (DVD produced and directed by Haig Harutyunyan)
“Armenian National Committee of America” (DVD)
“The Genocide In Me” (DVD)
www.anca.org
The Effect of Visual Arts on Environmental Awareness
Below is a prelimenary list of visual productions i compiled that deal with the subject matter reflecting on the importance of environmental awareness.
1. Movie releases\ documentaries:
“Inconvenient truth” ,
2. Photography exhibitions\ competitions:
Establishing “Environmental Photographer of the Year” prize, www.ciwem.org/arts/photographer/
Competitions on major TV channels, Nat Geo , BBC, etc…
3. Posters (competitions, display)

Design competitions (Earth Day)


I am What I am Not
It’s always thought and introspected how the so-called media has authorized our lives unconditionally in all aspects. Questions to be asked outline the interference of media in our daily usual lives on one extremity, and it’s power to bound, shape, and metamorphose humanity on the other. As human beings, we are dwelled into a world whereby the scenario of our lives are a reflection of the exact scenarios illustrated in ads, movies, and the surrounding overall media. It’s to eventually realize that who we are is not completely a choice of who we want to be. It’s instead the total effect of the media to outline a certain identity into what is then transformed into our own identity.
It’s in between what’s wrong and what’s right to do. It’s a standard piece built with formulated norms, rules, and the expectations to be done. It’s not an ultimate choice. It’s who we are, yet who the media wants us to be. Speaking of experiences, at times of our lives we are driven into a state of denial. Denying our image or the person we are becoming to be due to what the media has zoned this image specifically into the list of immoral acts, sinful behaviors, and disgrace. Eventually, we are either pressured to remodel our identity or live in an ultimate state of refusal. Accepting who we are is thus achieved once what we see and hear praises the person we have already become.
Imagine if we wake up one day to find out that what we are watching in advertisements, TV series, movies, shows, etc… is a scenario illustrating a totally different way of living, thinking and dealing with matter. We are initially driven into refusing what we are seeing or what we are hearing thus justifying the norms and the rules we are raised upon. Even though the media is proclaiming the actual way of living, our refusal is rigidly based on the person we have already become. But what if a newborn baby is raised during this specific time where the media has tilted it’s way to illustrate the actual life?
My research paper speaks out of introspection and depends on the analysis of the person I have become to be, which is directly linked to the power of the media in remodeling my identity. Moving from personal experiences, research and citations, I will show how our lives as human beings is being formulated by what we see and what we hear. In other words, identities are not totally a choice; they are instead a total reflection of what the media proclaims to be the right identity.
Sunday, May 18, 2008
the reality that we would never know...
If a person is to be isolated throughout his/her life from all the things that are actually being imposed on us, and all the things that we have learned or scanned in our minds but never questioned. If it was for that person to have no pre-cultural knowledge no message, no image in his head nothing but his/ her life. This would be reality. This would be nothing but honesty, and clarity of vision and judgment. It is for the same powerful reason that made the visual library part of our system, it is also the fact that its something unequivocal.
Our pre-historical knowledge and the visual culture has played a major role in our life. It is the building blocks of our visual memory. It controls all the aspects of judgment in vision and in thoughts. The problem is that this path that has been drawn before us, has really shaped how we think and the way we look on the outside it has struck every aspect of reality and turned us into narcissist that do believe that what we have given from appearance is imperfect and full of flaws according to the idealized imagery. How can this idealized and perfect imagery that over the years turned from being clear and obvious form of deception into the truth and reality itself. How could something that is delusional and unreal become the common truth that most people believe in or acknowledge.
If I were to erase all the messages I have received and erase everything thought in my mind. Without all these stereotypes, all these messages and images that have been imposed on me in every stupid detail of life. That is how its possible to find out who you really and how you think and why. That would be reality itself. That’s how everyone could in the core of him/her self and find the purpose and reason of his life.
Thursday, May 15, 2008
Looking for a missing employee





We were supposed to Show Rabih MrouƩ's performance "Looking for a missing employee" in Shizuoka, Japan. But due to the current situation, we were unable to travel and instead we broadcast the show from here through the internet. We set up 3 web cams that projected the live stream on 3 screens on stage.